Background
RedTail Solutions, Inc. is a privately held company founded in 2000 and with headquarters in Westborough, MA, just outside of Boston. RedTail enables mid-market suppliers to compete at the highest level in today's supply chain by providing a Managed Service platform for b2b collaboration. This advanced platform integrates seamlessly with middle-market ERP systems from Microsoft, Sage and AccountMate. Through RedTail's managed services platform, suppliers connect and trade through a single solution with their key customers as well as third-party logistics providers in warehousing and transportation. Redtail's services handle the data synchronization of hundreds of attributes for thousands of items, as well as the EDI mapping and exchange of thousands of purchase orders, invoices, and shipping transactions every month between suppliers and their large customers in retail, grocery and industrial segments. RedTail's easy-to-adopt, cost-effective solution enables manufacturers and distributors to fully participate in the global electronic supply chain. RedTail's solutions support industry defined standards for EDI (electronic data interchange), GDS (global data synchronization) and RFID (radio-frequency identification).

The Supply Chain Dilemma
Today, most large enterprises exchange data electronically and integrate it into their business systems. Middle market suppliers struggle to achieve this degree of integration and process efficiency. In many cases, these companies have been left out of the electronic supply chain due to technological and/or organizational gaps that exist between them and their largest trading partners.

Many of the more than 500,000 suppliers participating in the global supply chain today can gain immediate benefits by using RedTail's fully integrated and automated electronic collaboration, helping them to eliminate transaction errors, reduce penalties for non-compliance and ultimately streamline business processes.

RedTail Provides the Total Solution for Mid-Market Suppliers
RedTail Solutions enables suppliers to interact and participate in e-Commerce with large enterprises. Suppliers gain immediate benefits by using RedTail's fully integrated and automated electronic collaboration through a single solution, helping to eliminate transaction errors, reduce penalties for non-compliance and ultimately to streamline business processes. RedTail develops proprietary electronic trading solutions, based on evolving standards for EDI such as X-12, EDIFACT, and XML, that permit any to any format transformation. These solutions are interwoven with other technologies such as secure internet communications like AS2, global synchronization of product data through 1SYNC (UCCnet and Transora), and bar coding and emerging RFID labels. These capabilities comprise a total electronic trading solution and are delivered on a SaaS platform seamlessly integrated with customer ERP systems.

Customers
RedTail has over 1500 active trading partner relationships for EDI, GDS, and RFID in the Government, Grocery, Industrial, Automotive Aftermarket, and Retail segments. RedTail's systems support the 1SYNC certification requirements, EDI transaction format standards, and testing protocols and business rules for large enterprises. RedTail Solutions leverages its technology and know-how to establish and maintain trading relationships on behalf of its suppliers - a fresh flowers wholesaler, an olive oil importer, engine parts manufacturers, an add-on memory supplier, sporting goods suppliers, a hosiery wholesaler, and many more. By directly integrating with the accounting and back office ERP systems used by suppliers, RedTail subscribers can easily exchange hundreds to thousands of transactions per month with their large key customers.

Partners
Through various programs, RedTail partners with ERP system ISV's and their Value Added Resellers who market and promote RedTail's solutions to their customers.

RedTail also maintains strategic relationships with key technology partners to maintain its aggressive approach to building out platform and functionality. RedTail's partnerships will afford its customers with continued first-class solutions to enable uninterrupted supply chain participation.