RedTail Solutions Moves Its On-demand B2B Trading Solutions

Onto Microsoft BizTalk® Server 2006

Incorporates Leading Edge Technology as Part Of Microsoft’s TAP Program to Scale Its Business, Enhance Services

WESTBOROUGH, Mass., September 11, 2007 – RedTail Solutions,

a provider of on-demand electronic trading solutions for EDI and data synchronization, today announced that it was consolidating all of its offerings onto Microsoft BizTalk Server 2006 R2.

RedTail, one of the companies invited to participate in Microsoft’s Technology Adoption Partner (TAP) program for BizTalk Server 2006 R2, said the TAP program has accelerated its adoption of BizTalk Server.

RedTail delivers solutions via a Software as a Service (SaaS) model that suppliers use to trade electronically with their large customers through industry-defined standards such as Electronic Data Interchange (EDI), global data synchronization (GDS), and radio frequency identification (RFID).  RedTail’s cost-effective platform eliminates transaction errors, reduces penalties for non-compliance and streamlines business processes, enabling manufacturers, suppliers and distributors to connect and trade through a single integrated solution with key customers and third-party logistics providers.

The BizTalk Server 2006 R2 solution, which was implemented with the help of Microsoft® Gold Certified Partner Greystone Solutions, offers RedTail both the scalability and flexibility it needs to offer new, cutting-edge services as the global supply chain market rapidly evolves. It also cuts in half the time it takes to bring on new suppliers, and reduces error-processing costs by two-thirds.

“RedTail seeks to provide complete supply chain visibility to our suppliers,” said Patricia Meisner, CEO of RedTail. “We selected BizTalk Server 2006 R2, because we needed an efficient way to scale our business as we provide Electronic Data Interchange and other hosted electronic trading services to a growing number of suppliers. As the underpinning of our Service Oriented Architecture, BizTalk Server 2006 R2 helps us to drive greater efficiencies into our operations that enable us to provide cost-competitive software as a service to middle market suppliers.”

“Regardless of the size of their organization, suppliers need best-in class infrastructure. BizTalk Server 2006 R2 puts real-time, end to end supply chain management within reach of every customer, from the factory to the storefront, with new capabilities such as native support for EDI and RFID,” said Steven Martin, Director of the Connected Systems Division at Microsoft Corp. “For our early-adoption program we looked for customers that could deliver solutions to middle-market suppliers.”

In January 2007, RedTail began working with Greystone Solutions to complete a proof of concept for the new architecture. It plans to move all of its customers to this new solution by the end of 2007.

Using BizTalk Server 2006 R2, RedTail has been able to reduce the lag times that occur as transactions are sent back and forth between suppliers and their trading partners. In addition, it is now maintaining all information about trading relationships using a single user interface, enabling employees to add new customers more quickly and allowing customers to use self-service tools to complete some of the setup themselves. Moreover, BizTalk Server 2006 R2 is expected to reduce the labor required to resolve transaction errors and other customer issues by two-thirds.

About RedTail Solutions, Inc.

RedTail Solutions, Inc. is a privately held company, located in Westborough, MA. It enables suppliers to compete at the highest level in today’s supply chain by providing a Software-as-a-Service (SaaS) platform for turnkey b2b collaboration. This advanced platform provides a suite of hosted services via the Internet that can integrate seamlessly with middle-market systems like Microsoft Dynamic (Great Plains) as well as enterprise back-office systems such as SAP®.  Through this hosted and integrated platform, suppliers can connect and trade through a single solution with their key customers as well as third-party logistics providers in warehousing and transportation.  Suppliers that participate in the global supply chain can gain immediate benefits by using RedTail’s fully integrated and automated electronic collaboration through a single interface, helping them to eliminate transaction errors, reduce penalties for non-compliance and ultimately streamline business processes. For more information, visit www.redtailsolutions.com.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

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CONTACT:

George Cohen
George Cohen Communications
(617) 325-0011
george@gccpr.com